black box warning cigarettes People Have Tried to Make U.S. Cigarette Labels More Graphic for Decades FDA Proposes New Graphic Warning

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Cigarette Advertisements Size and location For print advertisements and other advertisements with a visual component (including, for example, advertisements on signs, retail displays, Internet web pages, social media web pages, digital platforms, mobile applications, and email correspondence), the required warning must appear directly on the advertisement

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In January 1964, the FTC proposed warning labels saying smoking is dangerous to health, may cause cancer and that the Surgeon General found it contributes substantially to mortality from certain diseases and to the overall death rate. The mortality rates and death references worried the cigarette companies, which responded with more lobbying and a public relations campaign highlighting the economic importance of the tobacco industry