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Take a look at how the process unfolded in the developed world in this diagram that shows the daily trend of cigarette sales per adult from 1875 to 2015, spanning some 140 years: The hope is that low and middle-income countries could leap-frog the developed world in this respect
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Backing away from even a fairly high tax carries its own costs: A study published in the British Medical Journal reported that in the 1990s, when Canada sharply cut its tax out of concern about the black market, it saw both an uptick in teen smoking and a larger-than-expected drop in tax revenue
For instance, a UK study found that British youths were exposed to 28% more smoking impressions in UK youth-rated movies than US youth-rated movies, because 79% of movies rated for adults in the US are classified as suitable for youths in the UK, reflecting the less conservative nature of film classification in the UK
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