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In 2016, the industry spent $71 million against a ballot initiative to raise the tobacco tax in California

Then he works with reporter Mike Wallace to get the story

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Many students still were not interested in the campaign activities: They [students] were not concerned that e-cigarette use was the problem issue on campus. (male, 20 years) In order to increase the efficacy of the campaign well ahead, the leaders recommended disseminating online media more widely across a variety of online platforms, establishing a cooperative network with other organizations, and expanding the e-cigarette campaign beyond the campus