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Journal of Victorian Culture

You could fit exactly 20 cigarettes in your pocket

The names -- "Poll Moll," "Cammels," and "Ghesterfield" -- and packaging candy companies wrapped around the treats mimicked real cigarettes, and the advertisements implored "young sports" to grab a carton that "look just like dad's." That led to a lawsuit in 1928, when the American Tobacco Company, the maker of Lucky Strike cigarettes, took issue with "Lucky Smokes," a candy look-alike

The study showed that both the new and old types of Chinese packaging were less influential than the packaging with large pictures and warnings as seen in Canada, Singapore, Hong Kong and the European Union, with the most effective one having a clear and horrifying picture of lung cancer