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With the addition of the Tins, the original New World line now offers five regular production sizes: New World Belicoso (5 1/2 x 55) New World Gordo (6 x 58) New World Robusto (5 1/2 x 55) New World Toro (6 1/2 x 55) New World Tins (4 x 36) Beyond the noteworthy collaboration of father and son, the line was also developed with the intent of creating a Nicaraguan puro that could sell for $10 but was originally priced around half of that

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Loss aversion We tend to prefer avoiding losses rather than acquiring equivalent gains: it's better to not lose $10 than to find $10

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