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Whether folks lived in the city, on reservations, whether they spoke the language or didnt speak the language, if you were Indian, you could sort of return to the tribe

Despite strong product quality, three issues capped growth: Inconsistent brand presentation across SKUs (color drift, ad-hoc dielines)

For example, if the front panel of a cigarette package contains information, such as the brand name of the cigarette, in a left to right orientation, the required warning, including the textual warning statement, must also appear in a left to right orientation

Personalization helps reinforce brand identity and customer engagement