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We also found little evidence that buying larger quantity packages predicted continuing to use cigars or using cigarettes
(en) The Drug Store Cowboy en Internet Movie Database
Not very impressed.
Unfortunately, her singing coach allegedly recommended Luckies as a light smoke which would not irritate her throat even when singing and acting twelve hours a day. Paramount would have enjoyed the publicity it received from this ad, as well as the publicity afforded to its star actress, Carole Lombard, and newest film, True Confession. In addition to this 1937 ad, Lucky also printed a second ad featuring Carol Lombard in 1937 which provides publicity for another Paramount production, Swing High, Swing Low (released three months after True Confession)
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