The FDA stated that, Ignoring the law and then paying associated fines and penalties should not simply be viewed as a cost of doing business. We agree, and we know that tobacco retailer licensing systems, particularly at the local level, allow better monitoring of retailer compliance and allow for a wider range of penalties, including having a retailers license to sell tobacco products suspended or revoked for repeated violations
In 2018, PMI alone sold more than 700 billion cigarettes and, worldwide, the industry sold 5.4 trillion cigarettes to more than one billion smokers
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The Tobacco Control Research Group (TCRG) at the University of Bath has been mapping the impact of this policy, from the response of the industry to early suggestions of plain packaging, to the effect on the tobacco market now the policy is in place