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Among male smokers, the risk for heart disease with one cigarette a day remained at 46% compared to non-smokers

Feminist echos of Bernays torches of freedom would continue to crop up even decades later, when ad agency Leo Burnett launched Virginia Slims - the first cigarette for women only - with the tagline, Youve come a long way, baby. But why was Bernays successful

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Pall Mall reached the height of its popularity in 1960, when it was the number one cigarette brand in the United States