are ryo cigarettes better for you This is how I roll my cigarettes. Here's why... : r/RYO Are roll-your-own cigarettes healthier or

[i] Compared to standard Kingsize as of November 2023 [ii] Best performing test product under the Players Upstream Research 2022 [iii] vs Players Real Red Kingsize (ITUK research: consumer perception of product feeling firmer in hand vs standard pack format) [iv] Compared to standard Kingsize as of November 2023 based on retailers selling at ITUK MRRP [v] ITUK internal estimates Report on Trade October 2023

The arrangement was apparently lucrative for both

Together, this equates to around 4 million vapers in the population of Great Britain

Fun fact: a lot of people believe that IQOS is an acronym for I Quit Ordinary Smoking. Its not