There are regulations from the FDA, FTC, and Bureau of Alcohol, Tobacco, and Firearms against the manufacturing, marketing, and sale of vapes to young people, but the effectiveness of such regulations is unclear and may come with trade-offs
Health Minister Marjorie Michels spokesperson said in a statement that the government is monitoring "measures taken by like-minded countries to reduce youth smoking, including the United Kingdom's recent initiative." "However, the Government of Canada has no plans to introduce a similar prohibition at this time." The new images printed on cigarette packages across Canada depict a range of health issues from the dangers of second-hand smoke for children, to diseases such as throat, lung, tongue and mouth cancers that are linked to smoking, according to Health Canada
This shift is visible across its communication from multi-channel retail experiences and digital platforms to sustainability messaging
They even used similar fonts, colors, and logos